House Style [FRONT]

Above is my house style for 'Tempo' Magazine.

It is basic although complex, Unique yet international and most of all going to work wonders with the public!

gwC

Another question.

What makes a magazine a 'magazine'?

So i was designing a house style for the magazine and was stopped in my tracks by this question that popped into my head.

What i could come up with;

• Images
• Captions
• Promotion/Advertisement
• Barcode
• Content
• Advice
• Opinions
• 'Juicy Stories'

So the next step for me is to incorporate all the subjects in the above list and put them all into my magazine house style.

Title Style Development [2]

Im pleased to say that what i previously stated about the title style becomming illegable has not happened! The style is easy to read, clear and most definately aesthetically pleasing.

Here are another 6 different variations of the title style which WILL be used in the final production of 'Tempo' Magainze!

gwC

"House Style"?

I asked myself the question;

Why is having a "House Style" important?

I feel as if this question needs to be answered in order for me to continue developing my magazine house style let alone the final piece!

A House style gives off a very proffesional vibe - something that is most definately needed to succeed in the industry. A House style and a catchy name can really give off a good vibe from the beginning and make a magazine become successful and popular very quickly! Only if applied appropriately and not put to waste will a magazine succeed.

Below are 2 examples of "VOGUE". Vogue is a womens magazine that is internationally known for womens fashion and culture, like the female version of 'GQ'.

The examples show a definate house style and how the editors and designers of the magazine manage to keep the house style in all issues of the magazine published.

gwC

Title Style Colour Variations

Above are 6 different variations of the style title which we chose to use for our house style magazine.

I like all of these examples however i feel as if they are beginning to become rather complex. I fear that the title will become illegible if the colour and border edits dont make it archaic!

I look forward to seeing what the final title will look like and how i decided to apply the house style to the magazines which will be produced.


gwC

Title Development

Above are 5 different style variations of the title for our magazine which after questionaires and debate we decided to call 'Tempo'

The style which i have chosen to use is the middle one.

My reasons for this are;

• It is clear
• It is easy to understand
• It is not complex
• It can be easilly applied to the magazine which would be updated weekly.

gwC

Questionaire & Feedback.

I asked 30 people the questions posted in a table above in order to gain common ground with my target audience. Without this vital infomation i cannot procede to my next stage of designing the magazine.

From looking at the first question it is clear that the people asked chose tempo as their favourite with volume a close second. This means that our name for our magazine will be 'TEMPO'.
The second question asked whether the audience would prefer to see a magazine with a house style or a different layout to the front cover each week. The information given made it quiete clear that the audience would be much more attracted to a house style for the magazine, therefore we will use a house style in our magaizne cover.

Question 3 and 4 are linked the question asked 'would you be more likely to buy a magazine if there was a special offer with it?' the answers came back 29 with he answer yes and one person said no. This shows we are going to be more popular if we use a special offer. Question 4 then asked what the special offer would preferably be. 18 answered free cd, 7 answered money off next issue. These were clearly the most popular choices. This shows it would be better to use a free cd give away on the front cover.

The 5th question asked whether the magazine should follow the same genre each week or not, 26 chose to cover a different genre each week, therefore we will follow a different genre each week for example minimal techno, drum and bass and dubstep.

gwC